Crafting a vision and path forward
Defining the north star experience strategy to align teams and give them frameworks to deliver seamless patient experiences for managing conditions.
Our challenge
A large healthcare organization is facing a growing patient population managing one or more conditions. The digital strategy team needs to align efforts with stakeholders to coordinate solutions at scale, and provide a direction forward for the digital products team.
How might we…build digital products that support patients managing conditions, without building one-off solutions?
What we delivered
Our team delivered an experience strategy including the moments that matter, patient journey map and experience concepts to bring the vision to life, along with a blueprint and scaling framework. This enabled the digital product teams to make informed decisions about the features being built and conditions supported.
Along the way, we worked with the client team to educate them on human centered design methods and address knowledge and process gaps between digital strategy and digital product team.
This work brought the organization together to enable the support of digital technologies (devices and platform) for patients, care givers and care teams managing conditions.
My role
As the co-collaborator with the business strategy team, my role was to craft the experience vision, lead the client team in design thinking workshops, and advise on translating the strategy to the product design process.
Future state experience map
“This work is really exciting as it’s directly impacting the product team”
— Client, VP of Digital Strategy