Membership that keeps creatives moving.
Crafting a user-centric membership experience for a creative software subscription, rooted in user insights.
Our challenge
A creative technology company provides exclusive "membership" content to its subscribers, but faces challenges with low awareness and usage. The Client team sought to launch a new marketing campaign with an engaging experience.
How might we…empower the Client to effectively engage creatives in a more supportive and compelling way?
What we delivered
Our team designed three experience concepts focused on delivering value to creatives, as identified in our user research. These concepts were crafted to drive engagement and retention for the Client’s membership.
Each concept was visually presented with various Client touchpoints, illustrating how the membership could provide relevant tips, tools, or templates along the moments that matter.
Two of the experience were selected to present to the leadership team. As subscribers to the Client’s services, we’ve encountered these marketing messages through our email.
My role
As the experience design lead, I managed the delivery of experience design concepts, providing guidance to the design team through the research and design phases.
Additionally, my role was to educate both the Client and Marketing teams on experience design, advocating for qualitative user research, coordinating research studies, leading synthesis, and shaping final recommendations and deliverables.
“Thank you for such an engaging conversation that just felt real. Very clear that clients loved it. I also just loved how amped up the VP was throughout.”
-Droga account lead